Email Marketing

EMAIL MARKETING

   Email Marketing is a form of marketing that can make the customers on your email list aware of new products, discounts, and other services.

 

What is Email Marketing? 

    

Email Marketing is the direct marketing as well as digital marketing process of communicating with an audience via electronic mail (Email).

It is a powerful marketing channel, are used to promote, whether it's to promote a special offer, a new product release,  an ebook,  or a webiner. 

Email Marketing is a marketing strategy that uses email as a tool to deliver commercial messages and generates sales. 

The use of email within your marketing efforts to promote a business’s products and services, as well as incentivize customer loyalty. Email marketing is a form of marketing that can make the customers on your email list aware of new products, discounts, and other services. It can also be a softer sell to educate your audience on the value of your brand or keep them engaged between purchases. It can also be anything in between.

How does Email Marketing work?

Email marketing is the process of targeting your audience and cusomers through email. It helps you boost conversion and revenue by providing subscribes and customers with valuable information so that it help to achieve their goals. 

Businesses use an Email Service Provider(ESP) to send marketing emails. 

An Email Service Provider is software that sends and manages email marketing. 

For eg. 

GetResponse

Source: GetResponse

GetResponse is an email marketing and online campaign management platform helps entrepreneurs build targeted subscriber lists and send high impact newsletters,  video emails, and follow -up campaigns. 

GetResponse

 FREE TRAIL

What is GetResponse? 

GetResponse is an Email Marketing App that allows you to :

1)Create a mailing list and capture data onto it. 

2)Send emails to the subscribers on your mailing list. 

3) Automate your email marketing using 'autoresponders'. 

4) View and analyse statistics related to your email campaigns - open rate,  click through, forwards etc. 

GetResponse now also provides a website builder, chat features, e-commerce features, webinar hosting, landing pages and automated sales funnels. 

TRY NOW

When to use Email Marketing

There are many ways to use email marketing - some of the most common are : 

Build relationships 

Boost brand awareness 

Generate leads

Promote your content

Market your product 

SIGN UP for GetResponse

GetResponse Email Marketing Features and Benefits 

There are some features and benefits of GetResponse email marketing are as follow : 

1) Autoresponders

       

     An email autoresponders is an automated message sent to a subscriber immediately at specific times or after a particular event has taken place. With GetResponse, you can set up predetermined delivery times and schedules, analyze their effectiveness and adjust them as needed. 

2) Email Analytics 

    With GetResponse's Email Analytics capabilities can help you learn how your audience engages with your emails, understand what's working, and make informed decisions to fix what needs fixing. 

3) Email Creator

      GetResponse email creation tools to create adjustable sections, develop personalized web fonts, and even save layouts for future use. 

4) List Management and Builder

      Nuture your email lists with GetResponse's streamlined list buliding and segmentation tools. 

5) Transactional Emails

     You can keep order confirmations, reminders,  receipts and marketing emails with the GetResponse platform. Transactional emails can take multiple forms, including automated abandoned cart emails, shipping notification, purchase confirmations and subscription confirmations. 

SIGN UP NOW